Guiding Wealth
Across Generations
Suasion Group is a Kolkata-based integrated financial services group helping families, professionals, entrepreneurs, and businesses borrow, protect, invest, and grow wealth.
A Family Legacy in Kolkata Financial Services
Suasion Group
Established on 05 January 1995 with the incorporation of Suasion Finvest Private Limited by Ashok Kataruka, Suasion Group has evolved from a pioneering NBFC lending company into a comprehensive multi-company family office. For over three decades, the Kataruka family has remained committed to Kolkata's business community, serving three generations of clients with an unyielding standard of relationship-driven, conservative stewardship.
Our operations span structured corporate lending (Suasion Finvest), generational life insurance protection (Suasion Services), commercial property yield advisory (Suasion Infrastructure), and active mutual fund wealth allocation (Suasion Securities). Under the guiding hand of the Kataruka family, we bridges traditional financial discipline with modern digital portfolio management tools, operating under a singular commitment: your long-term trust is our ultimate asset.
Our Core Companies
Our businesses are organized into dedicated verticals, providing tailored expertise under a unified standard of care.
Suasion Finvest Pvt Ltd
Established in 1995, Suasion Finvest represents the group's lending backbone. We offer tailored business funding, structured finance, and investment-backed capital solutions.
- Business Lending & Expansion Capital
- Structured Finance Solutions
- Incorporated 05 January 1995
Suasion Services Pvt Ltd
Our dedicated estate protection and life insurance solicitation arm. We distribute custom plans to hedge family liabilities and secure legacy payouts from leading insurers.
- Bajaj Allianz, LIC & Aditya Birla Life
- Life, Term & Guaranteed Income Plans
- Incorporated 18 August 2011
Suasion Infrastructure Pvt Ltd
Our real estate investment advisory arm. We help clients acquire high-yield commercial and residential properties, providing rental yield modeling and rigorous due diligence.
- Commercial Sourcing & Yield Modeling
- Title Due Diligence & Market Analysis
- Incorporated 12 May 2017
Suasion Securities
Launched in 2024 to provide modern, tech-enabled wealth management. We distribute mutual funds, plan SIPs, perform asset allocation, and design goal-based portfolios.
- Mutual Funds & Goal-Based SIPs
- Portfolio Reviews & Risk Profiling
- Launched 01 April 2024
Comprehensive Financial Scope
We align our vertical resources to help you borrow, protect, invest, and manage assets dynamically. Our clients receive holistic guidance for every major financial decision.
Lending solutions
Tailored capital support, structured finance, and business expansion funding through our NBFC license.
Estate Protection
Providing family peace of mind with term insurance and structured guaranteed income plans from Bajaj Allianz, LIC, and Birla Sun Life.
Real Assets Planning
Strategic property investment advisory focusing on rental yields, valuation growth, and legal due diligence.
Wealth Creation
Disciplined SIP planning, asset allocation, and goal-based investing through mutual fund distribution.
Why Corporate & Family Clients Choose Us
As a family-owned organization, we measure success in decades, not quarters. We hold ourselves to strict standards of transparency, conservative underwriting, and active client support.
Uncompromising Integrity
Zero conflict of interest. We partner with only the most reliable institutions.
Relationship Driven
Direct access to decision-makers. No automated call-center runarounds.
Integrated Offerings
A singular group to coordinate lending, insurance, real estate, and wealth planning.
30-Year Legacy
Continuous service in Kolkata since 1995. Deep-rooted business expertise.
Our Journey of Growth
Suasion Finvest Incorporated
Obtained NBFC license to support businesses and individuals with robust lending options.
Suasion Services Expansion
Launched protection planning and life insurance distribution to protect family wealth.
Suasion Infrastructure Incorporated
Incorporated a dedicated real estate advisory and property investment vertical to evaluate commercial and rental yield portfolios.
Suasion Securities Launched
Formed dedicated mutual fund distribution and wealth management vertical for next-gen clients.
Experienced Leadership
Our directors combine traditional financial wisdom with forward-looking digital strategies.
Ashok Kataruka
Senior Leader & Chartered Accountant
Expertise in finance, corporate taxation, and complex financial structuring for Suasion Finvest.
Sumaan Shree Kataruka
Director
Central leadership overseeing life insurance protection, estate planning, and commercial property investments.
Shubhaang Kataruka
Next-Gen Leadership
Driving technology, digital asset allocation tools, and mutual fund client experience.
Ready to Protect and Grow Your Generational Wealth?
Contact us today to schedule a confidential discussion in our Kolkata office, or set up a secure virtual consultation.
Frequently Asked Questions
General Queries
Suasion Group operates through four core verticals: Suasion Finvest Private Limited (our NBFC lending backbone, established in 1995), Suasion Services Private Limited (focusing on life insurance distribution, established in 2011), Suasion Infrastructure Private Limited (focusing on property investment advisory and infrastructure development, established in 2017), and Suasion Securities (our modern wealth management and mutual fund distribution arm, launched in 2024).
Our group headquarters is located in Kolkata, West Bengal. We have a rich legacy in Eastern India, serving clients across the region with a deep commitment to local relationships and local wealth creation.
Suasion Services Private Limited partners with top-tier insurance companies, including Bajaj Allianz Life Insurance, LIC (Life Insurance Corporation of India), and Aditya Birla Sun Life Insurance, to offer robust protection and guaranteed income plans.
Yes. Through Suasion Finvest Private Limited (NBFC), we offer lending solutions, business funding, structured finance, and investment-backed financial support to help enterprises grow.
You can book a wealth consultation on our Contact page. Our team will perform a risk profiling and asset allocation analysis to design a goal-based SIP or lumpsum investment portfolio tailored to your needs.